Books By Leena Sowambur

Books

I have written two books and many reports to date! The two books are "The Fan Experience" and "Your Music Your Money."

The Fan Experience

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The world of the music industry has changed greatly since the heady heyday of vinyl. The way to a music fan's heart, however, has not changed at all. There was a time when fans fell in love with music and lined up for the next hot album release. Those days are gone. Music is increasingly becoming commoditized entertainment so touching the hearts of music fans has become increasingly difficult. How do you connect with fans in a lucrative way? How do you cut through the avalanche competing digital entertainment from online gaming to social media and from illegal downloading to free online music video? How do you make the fans fall in love with music again? The Fan Experience. The Fan Experience is a 7 step sequence to fan centred music business. It marries old school music business know how with up to date customer experience methods and teaches you how to put the fan firmly in the centre of the music business.

You learn how to listen to the fans and use their valuable input as design criteria.
How to work with every exposure that the fan has with music directly or indirectly.
Understanding the journey the fans take with music.
Understanding the complex relationships that fans have with music.
How to innovate with the fans
How to fashion and re-fashion music with the fans.
How to measure your efforts, because if you can't measure your efforts you can manage them.

Purchase of the first edition in PDF only entitles you to the second edition free of charge. This is not applicable to Kindle purchases.

The 7 Big Mistakes That Independent Musicians Make In Music Business

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This booklet will run you through “The 7 Big Mistakes That Independent Musicians Make In Music Business.” Mistakes are great things! We can learn from them and make progress. However, why make them yourself when you can cut out the pain of making them and the time of learning the lesson and simply get the lesson now? Learning from second hand experience can make for quicker success. This booklet will help you to look out for those mistakes and give you some tips on moving forward in the music industry.

Your Music Your Money

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I am extraordinarily pleased to be able to offer you my first ebook in PDF format. The back story to this book is that it started out as a blog post in reaction to the many complaints about the music business losing revenue to illegal piracy. I decided to brainstorm 30 ways to create revenue from music. You can view the original post here.

Shortly afterwards I received an email from a reader saying that the original blog post was all well and good but now I needed to show people how to do it. I remembered this feedback for a while and a number of months later I decided to create this book.

This book is over 100 pages and contains advice, guidance, tips, decision trees and suggested resources to get you started on creating revenue. Whether you are looking to create a business or simply want to develop a composite or portfolio career this will give you plenty of ideas and action steps to get you started.

6 Report Bundle

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This is a special bundle offer for you where you can get my latest reports at a special rate. The bundle contains:-

1. 10 Music Business PR Ideas - Another new report - these are ideas that have been tried and tested by myself for superstar artists in the past.2. Digital Marketing And PR Presentation - My latest presentation on digital marketing and PR music business campaigns.
3. 10 Music Business Foursquare Marketing Ideas - And finally a report on the latest Foursquare Marketing Ideas in music business.
4. 10 Music Business Facebook Marketing Ideas - This is a new report about Facebook Marketing and these are ideas that I have used myself in my major label campaigns.
5 Why Buying Fans Doesn't Work And What Does Work Instead - A report detailing why buying fans doesn't work from the major label's viewpoint.
6. Your 3 Biggest Problems And Your 3 Biggest Advantages As An Artist/Entrepreneur - A report detailing what you need to overcome and how you can get ahead as an artist/entrepreneur.