Business
I have a few business interests - here they are.
Positively Music
"Positively Music" is currently my most active venture. Positively Music provides training in
entrepreneurship and digital business to the music industry and only works with startups, SMEs, large companies and the public sector.
What makes Positively Music unique is that I, as the Founder, have 2 music business degrees and over twelve years professional experience in the digital music industry. I have trained over a hundred independent artists in the last 5 years. Most notably, I managed international, European and national digital marketing and PR campaigns for superstar artists from Beyonce to Take That.
I saw the problems that the music industry faced in managing digital technological change over the last decade. However, I understand the trends. Between 1900 and 2000 there has been lots of technological change. Firstly, during Industrial Revolution owning factories meant you controlled the market. Secondly, during the Distribution Era, owning the distribution channels meant you controlled the market. Thirdly, in the Digital Era owning the information meant you controlled the market. Now we have Age of the Fan. Only this time you cannot control the fan. So, I believe that the music businesses that will thrive over the coming decades are those who truly embrace their fans and connect with them in a deep way.
I noticed that there are 7 problems that we encounter when interacting with our fans these are:-
1. Forgetting To Listen
When we don’t listen to fans we miss out on critical information and therefore critical insights.
2. Misjudging How They Got To Be A Fan In The First Place
If we don’t know how they became a fan we will find it difficult to keep them as fans.
3. Underestimating How They Interact With Music
Without a clear view as to how fans are interacting with music we cannot understand their motivations.
4. Misconstruing The Many Different Relationships We Have With The Fans
Fans have an increasingly fluid and complex relationship with music. If we understand this we can form stronger lasting ties with them.
5. A Lack Of Innovation With The Fans
Without innovation industries get left behind. The collective knowledge amongst the fans can give us crucial distinctions for innovation.
6. Overlooking Fan Creativity
By not creating with the fans we stifle their thinking around music. The more the fans think about music the more influence we have.
7. Neglecting To Measure Your Efforts Towards The Fans
By not measuring our efforts we cannot manage them.
One solution is to put the fan at the centre of the music business via my new flagship training programme called “The Fan Experience.” The Fan Experience is a 7 step sequence to fan centred music business. It marries old school music business know how with up to date customer experience methods and teaches you how to put the fan firmly in the centre of the music business. The fan experience formula comprises of 7 steps:-
1. Listen
Here we learn how to listen to the fans and use their valuable input as design criteria for our music business model.
2. Milestones
We work with every exposure that the fan has with music directly or indirectly, refining them until they enlighten the fans.
3. Map
Here we map out the journey the fans take with music and leverage what we learn so that we can delight them.
4. Ecosystem
We look at the complex relationships that fans have with music and how the fans will allow us to influence these relationships to create fantastic fan experiences.
5. Innovation
We look at the tiny shifts we can make in our products, services and processes that can cumulatively create quantum leaps in our business efforts.
6. Co-creation
We work to fashion and re-fashion music with the fans and allow them to become increasingly invested.
7. Measurement
By measuring our efforts we can devote ourselves to constant and never-ending improvement.
The benefit to the music industry is room to grow, sustainability and better change management for the future.
Behind Positively Music is a compelling raison d'être. Positively Music believes that through a new generation of music business entrepreneurs we can lead and shape the music industry and transform it into a powerful proposition that positively influences a globalising society and economy. A culture of high entrepreneurship, deal-making and partnership is the way forward. I want to inspire, accelerate and celebrate growing music business enterprise.
Positively Music has lots of resources to get you started such as online video, books, articles, seminars and courses. There will even be a system to licence the courses for educational organisations.
I am known for my expertise, creative ideas and her ability to make the complex seem simple.
I leave the people I work with feeling inspired, revved up, invigorated, and ready to go
To find out more check out the websites below:-
www.positivelymusic.co.uk. - The Positively Music website
www.thefanexperience.co.uk - The Fan Experience website
www.musicbusinessbuilder.com - The pre-cursor programme to "The Fan Experience" for early - stage startups building their music industry enterprise.
What makes Positively Music unique is that I, as the Founder, have 2 music business degrees and over twelve years professional experience in the digital music industry. I have trained over a hundred independent artists in the last 5 years. Most notably, I managed international, European and national digital marketing and PR campaigns for superstar artists from Beyonce to Take That.
I saw the problems that the music industry faced in managing digital technological change over the last decade. However, I understand the trends. Between 1900 and 2000 there has been lots of technological change. Firstly, during Industrial Revolution owning factories meant you controlled the market. Secondly, during the Distribution Era, owning the distribution channels meant you controlled the market. Thirdly, in the Digital Era owning the information meant you controlled the market. Now we have Age of the Fan. Only this time you cannot control the fan. So, I believe that the music businesses that will thrive over the coming decades are those who truly embrace their fans and connect with them in a deep way.
I noticed that there are 7 problems that we encounter when interacting with our fans these are:-
1. Forgetting To Listen
When we don’t listen to fans we miss out on critical information and therefore critical insights.
2. Misjudging How They Got To Be A Fan In The First Place
If we don’t know how they became a fan we will find it difficult to keep them as fans.
3. Underestimating How They Interact With Music
Without a clear view as to how fans are interacting with music we cannot understand their motivations.
4. Misconstruing The Many Different Relationships We Have With The Fans
Fans have an increasingly fluid and complex relationship with music. If we understand this we can form stronger lasting ties with them.
5. A Lack Of Innovation With The Fans
Without innovation industries get left behind. The collective knowledge amongst the fans can give us crucial distinctions for innovation.
6. Overlooking Fan Creativity
By not creating with the fans we stifle their thinking around music. The more the fans think about music the more influence we have.
7. Neglecting To Measure Your Efforts Towards The Fans
By not measuring our efforts we cannot manage them.
One solution is to put the fan at the centre of the music business via my new flagship training programme called “The Fan Experience.” The Fan Experience is a 7 step sequence to fan centred music business. It marries old school music business know how with up to date customer experience methods and teaches you how to put the fan firmly in the centre of the music business. The fan experience formula comprises of 7 steps:-
1. Listen
Here we learn how to listen to the fans and use their valuable input as design criteria for our music business model.
2. Milestones
We work with every exposure that the fan has with music directly or indirectly, refining them until they enlighten the fans.
3. Map
Here we map out the journey the fans take with music and leverage what we learn so that we can delight them.
4. Ecosystem
We look at the complex relationships that fans have with music and how the fans will allow us to influence these relationships to create fantastic fan experiences.
5. Innovation
We look at the tiny shifts we can make in our products, services and processes that can cumulatively create quantum leaps in our business efforts.
6. Co-creation
We work to fashion and re-fashion music with the fans and allow them to become increasingly invested.
7. Measurement
By measuring our efforts we can devote ourselves to constant and never-ending improvement.
The benefit to the music industry is room to grow, sustainability and better change management for the future.
Behind Positively Music is a compelling raison d'être. Positively Music believes that through a new generation of music business entrepreneurs we can lead and shape the music industry and transform it into a powerful proposition that positively influences a globalising society and economy. A culture of high entrepreneurship, deal-making and partnership is the way forward. I want to inspire, accelerate and celebrate growing music business enterprise.
Positively Music has lots of resources to get you started such as online video, books, articles, seminars and courses. There will even be a system to licence the courses for educational organisations.
I am known for my expertise, creative ideas and her ability to make the complex seem simple.
I leave the people I work with feeling inspired, revved up, invigorated, and ready to go
To find out more check out the websites below:-
www.positivelymusic.co.uk. - The Positively Music website
www.thefanexperience.co.uk - The Fan Experience website
www.musicbusinessbuilder.com - The pre-cursor programme to "The Fan Experience" for early - stage startups building their music industry enterprise.
Praise For Positively Music
Property and Food Businesses
I also own property in the UK and Mauritius and I am currently in the planning stages of building a suite of aparments in Mauritius and researching the feasibility of a fitness and wellbeing retreat there. I am also designing a food and technology business based around veganism and fitness. Check the links below:-
www.paradisewarrior.com - The Property Business
www.veganfoodandfitness.com - The Food Business
www.paradisewarrior.com - The Property Business
www.veganfoodandfitness.com - The Food Business
